Website and Comparison Site Integration

The Plot 60 Way

Changes in consumer behaviour and the exponential growth in the use of price comparison sites has transformed the insurance sector over the last decade.

Industry growth, combined with increased competition and product choice means it is easier than ever for consumers to switch providers. It is essential your online journey meets the demands of the tech-savvy, modern day consumer.

Our team have been working with the leading insurance price comparison websites pretty much since they emerged and our experience of integrating with them can open up massive distribution opportunities. Partnering with one of the best and most experienced digital agencies in the sector, we can develop and integrate cutting-edge B2C & B2B web solutions and secure portals, leading to a better user experience, better conversion rate and a much smoother, lower risk and lower cost outcome.

Get in the experts

Whilst we pride ourselves on our reputation for technology know-how and experience, when it comes to online we believe it’s too fast moving to stay on trend, too hard to stay one step ahead of modern day consumers and how they want to interact, too demanding be expert in the myriad of new mobile devices, and seemingly impossible keep up with the intricacies of the latest search engine secret algorithms. Online is far too important a channel to cut corners.

That’s why we choose instead to partner with one of the leading digital agencies in the sector for all things online. They make it their business to maintain an up-to-date, informed, pragmatic and value-adding expertise in digital experiences and customer journeys.

We know them well, and they know us well. We’ve successfully worked together lots of times and trust each other completely, which, in turn, gives us the confidence to partner with them on your behalf in this highly specialised area.

Working with our partner digital agency the areas we can help you with include:

  • Digital strategy: branding, content, marketing
  • Digital marketing: strategy, search, insights, tools, marketing automation
  • Data & intelligence: analytics, insights, data visualisation, conversion optimisation
  • Brand & online advertising: identity, marketing, campaigns, creative content
  • Design & technology: strategy & concept, User Experience, Visual Design, content management, development, technology, insights, managed services & support
  • Commerce: technology, customer experience, performance marketing

Digital strategy

Sometimes you have to reinvent your company in order to stay at the top of your game, those that do, particularly in the relatively conservative world of insurance, could grab a significant competitive advantage.

Our online strategy experts help our clients grow their business in a digital reality that changes every day. The pace of change is high but we know what it takes to navigate this reality, helping a client stay in shape, creating and seizing new opportunities.

We are a strategic partner, helping our clients with company positioning, digital transformation, optimising ecommerce, or re-inventing your existing digital platforms.

Digital marketing

By applying data, research, technology and creative insights we help clients reach today’s consumer to achieve their goals and accelerate their business. We guide your media planning and decision making, and by not thinking about digital or non-digital we help you do what needs to be done to make your campaigns more efficient and effective.

Data & Intelligence

In a world with more insurance brands, choice, channels and customer touch points than ever before, we help our clients identify real people. Tailoring your marketing message allows our clients to reach a new level of personalised communication.

We can help you put your data to work. Assessing valuable customer data from previous customer searches and purchases to online and offline shopping behaviours can deliver powerful insights.

Brand & online advertisting

We mix old-fashioned creative storytelling with the best of what technology has to offer. In a world where people are increasingly distrustful of big brands and big data we create brands for our clients that their customers love. We deliver smart strategies, great execution and content that captures hearts and minds. Advertising for the digital age.

Design & technology

Our digital partner designs and creates experiences that put the user first. Expert, clean code is the foundation for an elegant customer journey.

No matter how complex the challenge, whether you are partnering with price comparison sites or preferring a direct to consumer model we have the right combination of experience, technology, people and processes to help. Building the tools and putting the platforms in place to accelerate your digital growth. And once your digital reality is live, we support and enable your teams to continuously measure, evolve and improve.

eCommerce

We have got the expertise and know-how that converts prospects into sales and loyal customers at the best possible rates. We work with our clients to design a consistent, fast-growing and unique customer engagement strategy, fit for the products and services in the insurance market.